株式会社極東書店トップ商品一覧The Digitization of Business in China : Exploring the Transformation from Manufacturing to a Digital Service Hub.

商品詳細

The Digitization of Business in China

The Digitization of Business in China : Exploring the Transformation from Manufacturing to a Digital Service Hub.

・ISBN 978-3-319-79047-3 hard

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著者・編者Kim, Young-Chan / Chen, Pi-Chi (eds.),
シリーズPalgrave Macmillan Asian Business Series
出版社(Palgrave Macmillan, UK)
出版年月2018
ページ数276 pp.
言語ENG
ニュース番号<647-L458 647-L761>

解説

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.