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商品詳細
Gay and Lesbian Tourism : The Essential Guide for Marketing.
・ISBN 978-0-7506-8232-9 paper US$ 70.99
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-136-40116-9
| 著者・編者 | Guaracino, Jeff, |
|---|---|
| 出版社 | (Butterworth-Heinemann, UK) |
| 出版年月 | 2007 |
| ページ数 | 204 pp. |
| 言語 | ENG |
| ニュース番号 | ＜546-L146＞ |
解説
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.