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Name: Kellogg on Advertising and Media : The Kellogg School of Management.
Author: Calder, Bobby J. (ed.)
ISBN: 978-0-470-11986-0

Kellogg on Advertising and Media : The Kellogg School of Management. ケロッグ経営大学院の広告とメディア論

・ISBN 978-0-470-11986-0 hard

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電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-19815-4

Members of the world's leading marketing faculty explain the revolutionized world of advertising