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Name: The McDonaldization of Society. 5th ed.
Author: Ritzer, George
ISBN: 978-1-4129-5429-7

The McDonaldization of Society. 5th ed. G.リッツア著『マクドナルド化する社会』第5版

・ISBN 978-1-4129-5429-7 cloth

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・ISBN 978-1-4129-5430-3 paper

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著者・編者	Ritzer, George,
出版社	(Pine Forge Pr., US)
出版年月	2007
ページ数	320 pp.
言語	ENG
ニュース番号	＜546-1422＞

解説

This book has been a fabulous success with students because it combines elements of critical social theory, readability... and popular culture' - Charles Frederick, Jr., Indiana University

One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do.

Key Features of the new edition:

- brand new chapter examining the Starbucks phenomenon and its relationship to McDonaldization

- updated examples of McDonaldization, including online dating services (e.g. match.com), Viagra, MDMA (ecstasy), text-messaging, Ikea, and megachurches

- an increased focus on globalization, including an examination into the relationship between McDonaldization and the environment