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Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies. アジアの農業関連産業経営
・ISBN 978-981-3233-13-3 hard US$ 98.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-3233-14-0
| 著者・編者 | Christy, Ralph D. / Bernardo, J. C. / Hampel-Milagrosa, A. et al. (eds.), |
|---|---|
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2018 |
| ページ数 | 229 pp. |
| 言語 | ENG |
| ニュース番号 | ＜645-560 645-L471＞ |
解説
This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes-growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.