株式会社極東書店トップ > 商品一覧 > Mobile Disruptions in the Middle East : Lessons from Qatar and the Arabian Gulf Region in Mobile Media Content Innovation.
商品詳細
Mobile Disruptions in the Middle East : Lessons from Qatar and the Arabian Gulf Region in Mobile Media Content Innovation.
・ISBN 978-1-138-05005-1 2018 hard GB£ 67.99
¥21,539.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-17873-8 2021 paper GB£ 24.99
¥7,916.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-315-16911-8
| 著者・編者 | Pavlik, John V. / Dennis, E. E. / Mersey, R. D. et al., |
|---|---|
| シリーズ | Disruptions |
| 出版社 | (Routledge, UK) |
| ページ数 | 112 pp. |
| 言語 | ENG |
| ニュース番号 | <645-L1982 645-L2260> |
解説
Mobile Disruptions in the Middle East identifies trends in mobile media use in Qatar and the United Arab Emirates and, more broadly, explores their impact on the nature of digital journalism. Mobility has long been an important aspect of life in the Middle East; therefore a study of this region presents a unique opportunity to examine the role of mobile media and its future directions.
Basing its analysis on original research, including multiyear surveys and case studies, the book reveals patterns of audience engagement with mobile media in the Gulf area, with particular emphasis on online journalism. The research also illustrates how and to what extent media organizations are developing and delivering content uniquely designed for mobile media and consumption. Drawing on these findings, the authors look at possible developments in mobile media content strategies, including those for news content, as wearable and other emerging media forms enter the marketplace.
Mobile Disruptions in the Middle East provides an important insight into a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched. As a result, the book helps to advance understanding of consumer preference for content types on mobile media, especially in relation to the transformation of journalism.