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Public Relations and Individuality : Fate, Influence and Autonomy. パブリック・リレーションズと個性
・ISBN 978-1-138-29433-2 2018 hard GB£ 171.99
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・ISBN 978-0-367-66677-4 2020 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-23164-8
| 著者・編者 | Moore, Simon, |
|---|---|
| シリーズ | Routledge New Directions in Public Relations and Communication Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 152 pp. |
| 言語 | ENG |
| ニュース番号 | ＜645-899 645-P1903＞ |
解説
Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters - public relations (PR) - is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves?
PR's massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field's most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.