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Impacting the Sensory Experience of Products : Experimental Studies on Perceived Quality.
・ISBN 978-3-658-21205-6 paper EUR 49.99
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お気に入り
★★★
| 著者・編者 | Cowen-Elstner, Christine, |
|---|---|
| シリーズ | Gabler Research: Forschungs- / Entwicklungs- / Innovations-Management |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2018 |
| ページ数 | 218 pp. |
| 言語 | ENG |
| ニュース番号 | ＜645-879 645-P1880＞ |
解説
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.