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Service Operations Management : The Total Experience. 2nd ed. サービス・オペレーション・マネジメント 第2版
・ISBN 978-1-78811-593-3 hard GB£ 170.00
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・ISBN 978-1-78811-595-7 paper GB£ 65.95
￥20,892.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Parker, David W., |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2018 |
| ページ数 | 608 pp. |
| 言語 | ENG |
| ニュース番号 | ＜645-770 645-P1698＞ |
解説
With services accounting for 70 percent of employment and growth in our economy, this textbook explains what is needed to ensure the most efficient and effective service operations are delivered. Covering not-for-profit agencies, charities, Non-Governmental Organisations (NGOs) and utilities alongside finance, healthcare and commercial companies, this guide explores the essentials of service operations management with its innovative approach to delivering customers' imperatives in services.
Written in a clear and accessible manner this updated second edition:
- takes an increased international perspective on service operations
- is updated to reflect the most significant changes in service operations management, and to provide enhanced coverage of areas touched on in the first edition
- includes new and updated international case studies in each chapter, ideal for use in the classroom, reflecting the increased globalisation of service operations, with internationalising updates to include content suitable for a global audience
- covers mobile technology and presents the author's own research embracing big data analytics and neurolinguistics in building customer service systems
- expands coverage of process-reengineering and service flows, business process assessments, and developing economies.