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Understanding Public Relations: Theory, Culture and Society. パブリック・リレーションズを理解する
・ISBN 978-1-4739-1309-7 hard GB£ 128.00
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・ISBN 978-1-4739-1310-3 paper GB£ 45.99
￥14,569.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4739-8357-1
| 著者・編者 | Edwards, Lee, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2018 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜644-1010 644-P1930＞ |
解説
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
- Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
- Considers how public relations frames vital discussions of race, gender, class and ethics
- Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK
Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.