株式会社極東書店トップ ＞ 商品一覧 ＞ Visual Public Relations : Strategic Communication beyond Text.
商品詳細
Visual Public Relations : Strategic Communication beyond Text. ビジュアル・パブリック・リレーションズ
・ISBN 978-1-138-06466-9 2018 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-367-66689-7 2020 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-16029-0
| 著者・編者 | Collister, Simon / Roberts-Bowman, S., |
|---|---|
| シリーズ | Routledge New Directions in Public Relations & Communication Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 218 pp. |
| 言語 | ENG |
| ニュース番号 | ＜644-1008 644-P1924＞ |
解説
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.
Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context.
This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.