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Sustainable Customer Experience Design : Co-creating Experiences in Events, Tourism and Hospitality. 持続可能な顧客経験設計
・ISBN 978-1-138-65854-7 hard GB£ 160.00
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・ISBN 978-1-138-65855-4 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-62074-9
| 著者・編者 | Smit, Bert / Melissen, F., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2018 |
| ページ数 | 280 pp. |
| 言語 | ENG |
| ニュース番号 | ＜644-984 644-P1911＞ |
解説
Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.
The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.
Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.