株式会社極東書店トップ ＞ 商品一覧 ＞ Managing Sport Business : An Introduction. 2nd ed.
商品詳細
Managing Sport Business : An Introduction. 2nd ed. スポーツ・ビジネスを管理する－入門 第2版
・ISBN 978-1-138-29136-2 hard GB£ 210.00
￥66,528.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-138-29138-6 paper GB£ 69.99
￥22,172.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-26547-6
| 著者・編者 | Hassan, David (ed.), |
|---|---|
| シリーズ | Foundations of Sport Management |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2018 |
| ページ数 | 706 pp. |
| 言語 | ENG |
| ニュース番号 | ＜644-2558 644-L722＞ |
解説
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.
The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.