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Data Driven : An Introduction to Management Consulting in the 21st Century.
・ISBN 978-3-319-70228-5 hard EUR 89.99
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| 著者・編者 | Curuksu, Jeremy, |
|---|---|
| シリーズ | Management for Professionals |
| 出版社 | (Springer, GW) |
| 出版年月 | 2018 |
| ページ数 | 185 pp. |
| 言語 | ENG |
| ニュース番号 | ＜644-L712 644-P1692＞ |
解説
This book is a "scientific" introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data science, assuming no technical background. Drawing on extensive literature reviews with more than 200 peer reviewed articles, reports, books and surveys referenced, this book has at least four objectives: to be scientific, modern, complete and concise. An interactive version of some sections (industry snapshots, method toolbox) is freely accessible at econsultingdata.com.