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Handbook of Behavioral Industrial Organization. 行動産業組織論ハンドブック
・ISBN 978-1-78471-897-8 hard GB£ 203.00
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| 著者・編者 | Tremblay, Victor J. / Schroeder, E. / Tremblay, C. H. (eds.), |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2018 |
| ページ数 | 496 pp. |
| 言語 | ENG |
| ニュース番号 | ＜643-396 643-P816＞ |
解説
The Handbook of Behavioral Industrial Organization explores numerous critical topics including relative thinking, salience, shrouded attributes, overconfidence, status quo bias, identity and motivated reasoning (including cognitive dissonance and confirmation bias). Each of these behavioral concepts is linked to industrial organization and considers multiple industries in order to present a well-rounded and composite approach. Additional chapters focus on industry issues such as the sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. Throughout the Handbook authors use a variety of research methods such as literature surveys, experimental and econometric research, and theoretical modelling to promote accessibility to a wide audience.
Researchers, academics and economists in the fields of behavioral economics, industrial organization, regulation and consumer psychology will find this book stimulating and useful.
Contributors include: O.H. Azar, J.P. Berkowitz, J.V. Butler, Y. Cao, S.M. Chowdhury, D. Coates, C.A. Depken, R. Eisenhuth, X. Gabaix, J.M. Gandar, F. Herweg, C. Horton Tremblay, B.R. Humphreys, D.R. Just, D. Laibson, E. Lukinova, S. Martin, A.A. Mazooz, D. Mueller, D. Murphy, M. Myagkov, A. Neuhierl, E. Schroeder, D.F. Stone, V.J. Tremblay, D.E. Waldman, P. Weinschenk, W. Wilson, D.H. Wood