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Name: Media U: How the Need to Win Audiences Has Shaped Higher Education.
Author: Cooper, Mark Garrett / Marx, J.
ISBN: 978-0-231-18636-0

Media U: How the Need to Win Audiences Has Shaped Higher Education.

・ISBN 978-0-231-18636-0 cloth

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・ISBN 978-0-231-18637-7 paper

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Shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life