株式会社極東書店トップ ＞ 商品一覧 ＞ The Predictive Postcode?: The Geodemographic Classification of British Society.
商品詳細
The Predictive Postcode?: The Geodemographic Classification of British Society.
・ISBN 978-1-5264-0233-2 hard GB£ 128.00
￥40,550.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-5264-0234-9 paper GB£ 42.99
￥13,619.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5297-1468-5
| 著者・編者 | Webber, Richard / Burrows, R., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2018 |
| ページ数 | 360 pp. |
| 言語 | ENG |
| ニュース番号 | ＜643-2209 643-P4329＞ |
解説
It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology".
Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as:
- the role of the questionnaire in an era of "big data"
- the primacy of theory
- the relationship between qualitative and quantitative modes of understanding
- the relevance of visual clues to lay understanding.
To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.