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The Global Football Industry : Marketing Perspectives. グローバル・サッカー産業
・ISBN 978-0-8153-6056-8 2018 hard GB£ 171.99
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・ISBN 978-0-367-89412-2 2019 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-351-11798-2
| 著者・編者 | Zhang, James J. / Pitts, B. G. (eds.), |
|---|---|
| シリーズ | World Association for Sport Management Series |
| 出版社 | (Routledge, UK) |
| ページ数 | 344 pp. |
| 言語 | ENG |
| ニュース番号 | ＜643-2281 643-L845＞ |
解説
In recent years, football's status as "the world's sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination.
This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women's game.
Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.