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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan. セレブリティのファンとその消費者行動
・ISBN 978-0-8153-8727-5 2018 hard GB£ 171.99
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・ISBN 978-0-367-66714-6 2020 paper GB£ 46.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-351-17348-3
| 著者・編者 | Wohlfeil, Markus, |
|---|---|
| シリーズ | Routledge Interpretive Marketing Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 216 pp. |
| 言語 | ENG |
| ニュース番号 | ＜643-2330 643-945＞ |
解説
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study.
This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer's fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time.
While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.