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On the Origin of Products : The Evolution of Product Innovation and Design.
・ISBN 978-1-107-18765-8 hard GB£ 104.00
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・ISBN 978-1-316-63818-7 paper GB£ 38.00
￥12,038.- (税込) ※（※）価格はご注文時の参考価格となります。
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★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-316-94153-9
| 著者・編者 | Eger, Arthur O. / Ehlhardt, H., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2018 |
| ページ数 | 322 pp. |
| 言語 | ENG |
| ニュース番号 | ＜643-L837 643-P1854＞ |
解説
In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of products solely to genius inventors. Instead, they present arguments that show that a process of variation, selection, and accumulation of 'know-how' (to make) and 'know-what' (function to realize) provide an explanation for the emergence of new types of products and their subsequent development into families of advanced versions. This theory employs a product evolution diagram as an analytical framework to reconstruct the development history of a product family and picture it as a graphical narrative. The authors describe the relevant literature and case studies to place their theory in context. The 'Product Phases Theory' is used to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.