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How Strategic Communication Shapes Value and Innovation in Society.
・ISBN 978-1-78714-717-1 hard US$ 141.99
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| 著者・編者 | van Ruler, Betteke / Smit, I. / Ihlen, O. (eds.), |
|---|---|
| シリーズ | Advances in Public Relations and Communication Management |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2017 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜643-L788 643-L844＞ |
解説
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.
Let's Talk Society - and the society we?re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.
Let's Talk Society - and the society we?re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.