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Escalation of Commitment in Internationalization Processes : The Role of Bounded Rationality in the Uppsala Model. 国際化の過程におけるコミットメントの拡大 －ウプサラモデルにおける限定合理性の役割－
・ISBN 978-3-319-69101-5 hard EUR 99.99
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| 著者・編者 | Rober, Bjorn, |
|---|---|
| シリーズ | MIR Series in International Business |
| 出版社 | (Springer, GW) |
| 出版年月 | 2018 |
| ページ数 | 194 pp. |
| 言語 | ENG |
| ニュース番号 | ＜643-879 643-P1748＞ |
解説
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.