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Managing Airports : An International Perspective. 5th ed. A.グラハム著『空港経営－民営化と国際化』第5版
・ISBN 978-1-138-28535-4 hard GB£ 140.00
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・ISBN 978-1-138-28534-7 paper GB£ 42.99
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| 著者・編者 | Graham, Anne, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2018 |
| ページ数 | 424 pp. |
| 言語 | ENG |
| ニュース番号 | ＜643-642 643-P1273＞ |
解説
Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition has been fully revised and updated to reflect the many important developments in the management of airports including:
* New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation.
* Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience.
* New and updated international case studies to show recent issues and theory in practice. Updated case studies from emerging economies such as China, India, and Brazil.
Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.