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Product Innovation in the Global Fashion Industry. グローバルなファッション産業における製品のイノベーション
・ISBN 978-1-137-52348-8 hard EUR 59.99
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| 著者・編者 | Jin, Byoungho / Cedrola, E. (eds.), |
|---|---|
| シリーズ | Palgrave Studies in Practice: Global Fashion Brand Management |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2018 |
| ページ数 | 133 pp. |
| 言語 | ENG |
| ニュース番号 | ＜642-416 642-L2431＞ |
解説
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels-materials, style and product development-and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.