株式会社極東書店トップ ＞ 商品一覧 ＞ New Media and Public Relations. 3rd ed.
商品詳細
New Media and Public Relations. 3rd ed. ニューメディアとパブリック・リレーションズ 第3版
・ISBN 978-1-4331-3273-5 soft SFR 82.20
￥23,689.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Duhé, Sandra C. (ed.), |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2017 |
| ページ数 | xii, 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜642-L2473 642-P5455＞ |
解説
The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.
New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.