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Services Marketing: Text and Cases. 2nd ed.
・ISBN 978-0-19-945616-1 paper US$ 43.99
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| 著者・編者 | Jauhari, Vinnie / Dutta, K., |
|---|---|
| 出版社 | (Oxford U. Pr., II) |
| 出版年月 | 2017 |
| ページ数 | 604 pp. |
| 言語 | ENG |
| ニュース番号 | ＜642-L917 642-P2049＞ |
解説
The second edition of Services Marketing has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2009. It has been updated with new sections, cases, exhibits as well as two new chapters on Managing the Services Brand and Managing Demand and Supply. The text includes classroom case studies as well as chapter-end concept review questions, critical thinking exercises, and project exercises.