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Communicating Corporate Social Responsibility in the Digital Era. デジタル時代における 企業の社会的責任のコミュニケーション
・ISBN 978-1-4724-8416-1 2018 hard GB£ 145.99
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・ISBN 978-1-032-83729-1 2024 paper GB£ 38.99
￥12,351.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-57723-4
| 著者・編者 | Lindgreen, Adam / Vanhamme, J. / Maon, F. et al. (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| ページ数 | 400 pp. |
| 言語 | ENG |
| ニュース番号 | ＜642-936 642-P1966＞ |
解説
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field.
This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections:
- Challenges and opportunities for communicating corporate social responsibility through digital platforms.
- Moving toward symmetry and interactivity in digital corporate social responsibility communication.
- Fostering stakeholder engagement in and through digital corporate social responsibility communication.
- Leveraging effective digital corporate social responsibility communication.
- Digital activism and corporate social responsibility.
- Digital methodologies and corporate social responsibility.