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Economic Perspectives on Craft Beer : A Revolution in the Global Beer Industry. クラフトビールへの経済的視点
・ISBN 978-3-319-58234-4 2018 hard EUR 199.99
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・ISBN 978-3-319-86355-9 2019 paper EUR 199.99
￥53,456.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Garavaglia, Christian / Swinnen, J. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| ページ数 | 494 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-577 641-P966＞ |
解説
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective.
The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this 'revolution'. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.