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商品詳細
The Ultimatum of Pleasure: Behavioral Economics and Social Development.
・ISBN 978-0-7618-6943-6 cloth GB£ 65.00
￥20,592.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Dallakyan, Arsen / Dallakyan, K., |
|---|---|
| 出版社 | (Hamilton Books, US) |
| 出版年月 | 2017 |
| ページ数 | 220 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-L1024 641-L433＞ |
解説
This book is dedicated to the research of the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure-having turned into a commodity and a means of manipulation-defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one's self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.
This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.