株式会社極東書店トップ ＞ 商品一覧 ＞ Exploring Media Research: Theories, Practice, and Purpose.
商品詳細
Exploring Media Research: Theories, Practice, and Purpose. メディア研究－理論、実践、目的
・ISBN 978-1-4739-0253-4 hard GB£ 142.00
￥44,985.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-4739-0254-1 paper GB£ 45.99
￥14,569.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5297-9348-2
| 著者・編者 | Ruddock, Andy, |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2017 |
| ページ数 | 320 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-2446 641-P5620＞ |
解説
From Donald Trump's use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do.
Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today.
Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. The book:
- Introduces students to the scope and seriousness of media influence
- Shows them how to tie their own interests to academic concepts and research issues
- Explains how to use this understanding to develop proper research questions
- Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them.
Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.