商品詳細

Filled with both classic and contemporary examples and a variety of engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small and family-run businesses, nonprofit organizations, and entrepreneurial ventures. This book presents the increasingly global and mediated nature of communication in organizations, resulting in a highly readable and engaging introduction to the field. KEY FEATURES Case studies in every chapter bring organizational communication stories, dilemmas, and theories to life A focus on organizational behavior is infused throughout the text to help students see the content from a business-management perspective. "Key Point" callouts appear in the margins throughout each chapter to focus students' attention on the most significant concepts. "Context Matters" sections at the end of each chapter show students how to apply concepts in context with plentiful real-world examples and scenarios. "The Hollywood Connection" end-of-chapter features help students apply chapter concepts to organizations depicted in popular films. This title is available as an eBook. Visit VitalSource for more information or to purchase.