株式会社極東書店トップ ＞ 商品一覧 ＞ Market Research : The Process, Data, and Methods Using Stata.
商品詳細
Market Research : The Process, Data, and Methods Using Stata. 市場調査－Stataを利用した プロセス、データ、方法－
・ISBN 978-981-10-5217-0 hard EUR 139.99
￥37,418.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Mooi, Erik / Sarstedt, M. / Mooi-Reci, I., |
|---|---|
| シリーズ | Springer Texts in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2018 |
| ページ数 | 416 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-917 641-P2193＞ |
解説
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.