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Product Development for Distant Target Groups : An Experimental Study for the Silver Market.
・ISBN 978-3-658-18324-0 paper EUR 49.99
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★★★
| 著者・編者 | Marwede, Malte, |
|---|---|
| シリーズ | Gabler Research: Forschungs- / Entwicklungs- / Innovations-Management |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2017 |
| ページ数 | 244 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-915 641-P2191＞ |
解説
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.