株式会社極東書店トップ ＞ 商品一覧 ＞ Customer Relationship Management : Concept, Strategy, and Tools. 3rd ed.
商品詳細
Customer Relationship Management : Concept, Strategy, and Tools. 3rd ed. 顧客関係性管理－概念、戦略、ツール 第3版
・ISBN 978-3-662-55380-0 hard EUR 89.99
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| 著者・編者 | Kumar, V. / Reinartz, Werner, |
|---|---|
| シリーズ | Springer Texts in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2017 |
| ページ数 | 417 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-913 641-P2188＞ |
解説
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title "CRM at Work" all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.