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Advances in Advertising Research VIII : Challenges in an Age of Dis-Engagement.
・ISBN 978-3-658-18730-9 hard EUR 49.99
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| 著者・編者 | Eisend, Martin (ed.), |
|---|---|
| シリーズ | European Advertising Academy |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2017 |
| ページ数 | 293 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-L1026 641-P2176＞ |
解説
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.