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Practising Corporate Social Responsibility in Malaysia : A Case Study in an Emerging Economy.
・ISBN 978-3-319-62475-4 hard EUR 59.99
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| 著者・編者 | Teck Hui, Loi, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2017 |
| ページ数 | 193 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-L992 641-P2101＞ |
解説
This book takes a unique approach exploring Corporate Social Responsibility through a case study in Bintulu, Malaysia. Drawing upon major CSR and strategy theories, the author examines how CSR is embedded in the organizational strategic planning processes of two prevalent forms of governmental institutions, a development agency and a city council. Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides a qualitative narrative on a holistic CSR process in order to assess the contribution and value of CSR to a firm's sustained value created capability.