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Transnational Management : Text and Cases in Cross-Border Management. 8th ed. C.A.バートレット他著 トランスナショナル・マネジメント 第8版
・ISBN 978-1-108-42243-7 hard GB£ 125.00
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お気に入り
★★★
・ISBN 978-1-108-43669-4 paper GB£ 51.99
￥16,470.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Bartlett, Christopher A. / Beamish, P. W., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2018 |
| ページ数 | 500 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-P2045＞ |
解説
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.