株式会社極東書店トップ商品一覧Valuing Corporate Innovation : Strategies, Tools, and Best Practice From the Energy Sector.

商品詳細

Valuing Corporate Innovation

Valuing Corporate Innovation : Strategies, Tools, and Best Practice From the Energy Sector.

・ISBN 978-3-319-64863-7 hard

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著者・編者Friedl, Gunther / Kayser, H. J.,
シリーズManagement for Professionals
出版社(Springer, GW)
出版年月2017
ページ数98 pp.
言語ENG
ニュース番号<641-804 641-P1927>

解説

This book presents tools for valuing and controlling corporate innovation. It combines a well-established theoretical framework with case studies at Siemens that illustrate the practice of valuing and controlling innovation and underline the strong link between theoretical concepts and practical application. Innovation is a key factor determining the success of companies and since corporate innovation consumes large quantities of resources, the issue of how best to distribute these resources among different projects is crucial. For an optimal resource allocation, companies need valuation tools to assess the benefits, costs and risks of competing projects. The energy sector is an example of a market that is strongly driven by innovation, and as such the book describes the processes and the potential of digitalizing product development and outlines the valuation process for a long-term innovation project in this sector - the development of the latest Siemens gas turbine.