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A History of American Consumption : Threads of Meaning, Gender, and Resistance. アメリカの消費の歴史
・ISBN 978-1-138-93691-1 2018 hard GB£ 171.99
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・ISBN 978-0-367-87441-4 2019 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-67652-4
| 著者・編者 | Witkowski, Terrence H., |
|---|---|
| シリーズ | Routledge Studies in the History of Marketing |
| 出版社 | (Routledge, UK) |
| ページ数 | 298 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-766 641-930＞ |
解説
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads.
These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory.
By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.