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商品詳細
Lifting Productivity in Singapore's Retail and Food Services Sectors: The Role of Technology, Manpower and Marketing. シンガポールの小売・ 食品サービス部門の生産性を上げる
・ISBN 978-981-3228-31-3 2017 hard
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-3228-32-0
| 著者・編者 | Toh, Mun Heng, |
|---|---|
| 出版社 | (World Scientific, SI) |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-456 641-P1156＞ |
解説
Measuring productivity is often considered a difficult task for industries in the services sectors. This book offers a solution in the form of the 8M approach - Management, Manpower, Method, Money, Market, Make, Material and Message. This 8M framework is used to analyze the many facets of productivity and make pertinent solutions and suggestions to lift productivity in enterprises, especially those in the retail and food services sectors.This book consists of 10 chapters. Each chapter is an in-depth study of a specific measure, be it a technological system, a manpower strategy or a marketing program to improve the performance and productivity of small and medium enterprises (SMEs) in the retail and food services sectors in Singapore.Technology-driven solutions are the highlight of this book. Every study presented involves field work in terms of surveys, interviews or focus group discussions with stakeholders. The findings of the studies lead to policy recommendations and suggestions for improving the productivity performance of SMEs in the retail and food services sectors.