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Services Marketing: Integrating Customer Focus across the Firm. 7th ed. 〔ハード版〕V.A.ザイタムル他著 サービス・マーケティング 第7版
・ISBN 978-0-07-811210-2 hard US$ 309.05
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お気に入り
★★★
| 著者・編者 | Zeithaml, Valarie A. / Bitner, M. J. / Gremler, D. D., |
|---|---|
| 出版社 | (McGraw-Hill Education, US) |
| 出版年月 | 2017 |
| ページ数 | 544 pp. |
| 言語 | ENG |
| ニュース番号 | ＜641-931＞ |
解説
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.