株式会社極東書店トップ > 商品一覧 > Economic Psychology: An Introduction.
商品詳細
Economic Psychology: An Introduction. 経済心理学-入門
・ISBN 978-1-107-04050-2 hard GB£ 92.00
¥29,145.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-107-66863-8 paper GB£ 50.00
¥15,840.- (税込) ※(※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Kirchler, Erich / Hoelzl, E., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2018 |
| ページ数 | 410 pp. |
| 言語 | ENG |
| ニュース番号 | <640-P820 641-323> |
解説
Economic Psychology is the only up-to-date, English-language textbook that provides a comprehensive overview of theoretical topics in economic psychology and their relevance in applied fields. Written by two leading psychologists, the book looks at how people make decisions on the use of scarce resources, in particular money, from a psychological perspective. Starting with decision making and lay theories as basic building blocks of economic behaviour, the authors go on to explore three major markets where economic behaviour occurs as an interaction between individuals and companies or institutions - consumer markets, labour markets and financial markets - before considering the challenges of collective cooperation and economic prosperity. Featuring numerous applied examples throughout, each chapter also includes an overview, a summary, figures, key terms, student questions and suggestions for further reading. This introduction is an essential resource for advanced undergraduate and postgraduate courses on economic psychology, behavioural economics and social psychology.