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商品詳細
Strategic Communication, Corporatism, and Eternal Crisis : The Creel Century.
・ISBN 978-1-138-63629-3 2017 hard GB£ 83.99
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・ISBN 978-0-367-60738-8 2020 paper GB£ 25.99
￥8,233.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-20603-5
| 著者・編者 | Graham, Phil, |
|---|---|
| シリーズ | Routledge Focus on Public Relations |
| 出版社 | (Routledge, UK) |
| ページ数 | 124 pp. |
| 言語 | ENG |
| ニュース番号 | ＜640-L2094 640-L2666＞ |
解説
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI's techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI's influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.