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Routledge Handbook of International Sport Business. 国際スポーツ・ビジネス・ハンドブック
・ISBN 978-1-138-89154-8 2018 hard GB£ 260.00
￥82,368.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-367-89687-4 2020 paper GB£ 53.99
￥17,103.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-70963-5
| 著者・編者 | Dodds, Mark / Heisey, Kevin / Ahonen, Aila (eds.), |
|---|---|
| シリーズ | Routledge International Handbooks |
| 出版社 | (Routledge, UK) |
| ページ数 | 420 pp. |
| 言語 | ENG |
| ニュース番号 | ＜640-2330 640-P5008＞ |
解説
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law.
Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:
- International Sport Business Strategy
- Sport Marketing
- Sport Economics and Finance
- International Sport Law
- Sport Media and Communication
- Sport Tourism
- Sport Development.
The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.