株式会社極東書店トップ ＞ 商品一覧 ＞ Sport Communication : An International Approach.
商品詳細
Sport Communication : An International Approach. スポーツ・コミュニケーション
・ISBN 978-1-138-28186-8 hard GB£ 170.00
￥53,856.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-138-28187-5 paper GB£ 45.99
￥14,569.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Onwumechili, Chuka, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 320 pp. |
| 言語 | ENG |
| ニュース番号 | ＜640-2340 640-L1945＞ |
解説
Sport is a global business. Now more than ever, sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.
Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media.
Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.