株式会社極東書店トップ ＞ 商品一覧 ＞ International Communication Strategies of Chinese Radio and TV Networks : Initial Observations.
商品詳細
International Communication Strategies of Chinese Radio and TV Networks : Initial Observations. 中国のラジオとテレビネットワーク における国際通信戦略
・ISBN 978-981-10-4459-5 hard EUR 49.99
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★★★
| 著者・編者 | Duan, Peng, |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2017 |
| ページ数 | 209 pp. |
| 言語 | ENG |
| ニュース番号 | ＜640-2395 640-L1619＞ |
解説
This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.