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Online Growth Options for Retailers : Three Essays on Domestic and International Growth Strategies with Online Retailing.
・ISBN 978-3-658-18214-4 hard EUR 49.99
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| 著者・編者 | Schu, Matthias, |
|---|---|
| シリーズ | Handel und Internationales Marketing / Retailing and International Marketing |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2017 |
| ページ数 | 136 pp. |
| 言語 | ENG |
| ニュース番号 | ＜640-831 640-P1937＞ |
解説
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.