株式会社極東書店トップ ＞ 商品一覧 ＞ Public Relations, Cooperation and Justice : From Evolutionary Biology to Ethics.
商品詳細
Public Relations, Cooperation and Justice : From Evolutionary Biology to Ethics.
・ISBN 978-1-138-94420-6 2017 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-367-87418-6 2019 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-67203-8
| 著者・編者 | Marsh, Charles, |
|---|---|
| シリーズ | Routledge New Directions in Public Relations and Communication Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜640-L765 640-P1930＞ |
解説
Modern approaches to public relations cluster into three camps along a continuum:
- conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;
- redressed egoism, e.g. subsidies to redress PR's egoistic nature; and
- forms of self-interested cooperation, e.g. fully functioning society theory.
Public Relations, Cooperation, and Justice
draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.