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商品詳細
Baidu SEO: Challenges and Intricacies of Marketing in China.
・ISBN 978-1-78630-111-6 hard US$ 177.95
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-36875-5
| 著者・編者 | Duong, Véronique, |
|---|---|
| 出版社 | (Wiley-ISTE, UK) |
| 出版年月 | 2017 |
| ページ数 | 160 pp. |
| 言語 | ENG |
| ニュース番号 | ＜640-L1620 640-L761＞ |
解説
SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)
In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.