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商品詳細
An Introduction to Managing International Sales Associates.
・ISBN 978-1-4822-2623-2 2019 hard GB£ 83.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-27237-0
| 著者・編者 | Cook, Thomas A., |
|---|---|
| シリーズ | The Global Warrior Series |
| 出版社 | (Routledge, UK) |
| ページ数 | 340 pp. |
| 言語 | ENG |
| ニュース番号 | ＜640-P1912＞ |
解説
Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.
- Shows how to develop a marketing and sales strategy for globalization
- Details regional versus country-specific profiles
- Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
- Provides sales and negotiation skill sets